In November 2023, we reported on dubious claims made by marketing firm Cox Media Group (CMG) Local Solutions. The company advertised a service called Active Listening on a website that said, “It’s true. Your devices are listening to you” and claimed it could use “voice data” to help advertisers target ads to specific people.

Naturally, panic ensued . 404 Media , which initially spotted the website, for instance, wrote that the idea of smartphones listening to people to sell products “may finally be a reality."

A screenshot taken in 2023 from a webpage that CMG has since removed.

Credit: Ars Technica via CMG Local Solutions

The idea of a marketing firm using AI to “detect relevant conversations via smartphones, smart TVs, and other devices” in real time—according to a since-deleted CMG blog post from November 2023 (still viewable via the Internet Archive’s Wayback Machine )—has raised alarms.

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