Last August, Irishman David Dunbar consented to a €480,000 damages judgment after Sky exposed his illegal IPTV operation.

This legal action effectively shut down the “IPTV is Easy” service. However, Sky Ireland wasn’t done yet, and had also set its sights on the service’s subscribers.

This was no veiled threat. In March, we reported that, based on Revolut records uncovered during proceedings against the operator, Ireland’s High Court had ordered Revolut to hand over the details of 304 IPTV subscribers connected to the now-defunct IPTV service. At the time, Sky said it intended to take legal action against some of those named.

While no lawsuit has been filed yet, this morning The Irish Independent reported that Sky has indeed sent out its first legal demand letters.

‘Prepared to Take Legal Action’

Speaking with TorrentFreak, Sky confirms that roughly 200 people have been targeted. Most of them are located in Wexford, but letters have also gone to people in Carlow, Clare, Cork, Dublin, Galway, and various other counties.

“Sky can confirm it has issued a first wave of cease-and-desist letters to c.200 individuals who paid for an unlawful subscription to the illegal IPTV is Easy service,” a Sky spokesperson informed us.

“Where an individual does not engage with us following receipt of this letter, Sky is prepared to pursue legal action. This may include seeking an injunction, damages arising from the infringement, and recovery of legal costs.”

While the paperwork is directly tailored to Sky, the text explicitly mentions local sports rightsholders. It notes that Clubber TV, LOITV, GAA+, and Premier Sports are ‘wholly aware’ of the situation and warns that failure to sign leaves them ‘with no other option but to take firm action’ independently.

14 Days to Sign Settlement

The letter, posted in full below , is sent by Sky’s Legal Litigation and Anti-Piracy Division. The recipients are told that they were identified as a subscriber of “IPTV Is Easy”.

Importantly, the cease-and-desist urges the former subscribers to sign and return a legally binding settlement agreement within 14 days.

With this settlement, recipients promise to “immediately and permanently disable” all IPTV subscriptions, to “never again infringe Sky’s copyright in any way including by watching any of its content or channels without paying the correct subscription fee,” and to never again subscribe to an illegal IPTV service.

If recipients comply, Sky says it will not name them publicly. If they do not, the company says it is “fully prepared to take further legal action, including issuing court proceedings.” In addition, a breach of the agreement might also result in follow-up legal action.

Deterrence Over Damages

With these warning letters, Sky likely hopes for a direct and indirect deterrent effect. By announcing publicly that IPTV subscribers are not untouchable, Sky hopes that IPTV subscribers will reconsider their habit.

In any case, the letter notes that Sky will retain a permanent record of the infringer’s name, address, and signed undertaking for as long as necessary. This means that signing the settlement will effectively place someone permanently on Sky’s radar.

The letter also warns recipients that their activity ‘may also involve criminal offences’ under Ireland’s Copyright and Related Rights Act 2000.

Sky is not seeking monetary damages, which stands in sharp contrast to recent approaches in Italy and France. Earlier this year, a French Public Prosecutor’s Office fined 19 IPTV subscribers between €300 and €400 after their identities were exposed through a reseller bust.

In Italy, the Guardia di Finanza identified thousands of subscribers following the dismantling of a pirate network, and rightsholders subsequently sent requests for €1,000 in damages on top of the criminal fines.

Sky’s approach is softer, at least for now. The Irish Independent’s technology editor Adrian Weckler told Newstalk Breakfast this morning that Sky had deliberately chosen not to pursue full civil prosecution, which would have been a more costly endeavor.

“They’re trying to walk a bit of a tightrope,” Weckler said. “They hope users will be freaked out by the letters and simply stop using them.”

Whether that strategy will work has yet to be seen. At the same time, it also remains unclear how Sky plans to verify whether the targeted users do indeed stay away from pirate IPTV services going forward.

In any case, the 200 letters represent a tiny fraction of an estimated 400,000 dodgy box households in Ireland. This means that there are plenty of targets remaining.

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A copy of the official template for Sky’s cease-and-desist letter is available here (pdf)

From: TF , for the latest news on copyright battles, piracy and more.