Automattic, the company behind the popular blogging platforms WordPress.com and Tumblr, has been documenting DMCA takedown abuse for well over a decade .

Over the years, the company has highlighted how automated systems flood platforms with inaccurate or incomplete notices. These errors and mistakes are par for the course now, and Automattic even launched its own Hall of Shame to ‘honor’ the worst offenders.

In recent years, it appeared that takedown issues had stabilized somewhat. However, the latest transparency report, covering July through December 2025, shows that challenges remain.

2,431 Notices, 86% Rejected

This week, the company published its latest WordPress.com transparency report , revealing that it processed 2,431 takedown notices during the second half of last year. That is a 20% increase compared to the same period a year earlier.

This data only applies to the number of DMCA notices that are directed at WordPress.com services. It is also worth noting that these notices can contain multiple URLs, making the number of flagged URLs much higher.

While the takedown volume is substantial, that’s not necessarily indicative of a copyright infringement problem. According to Automattic, 86% of all takedown notices were rejected entirely due to various shortcomings.

The rejection rate for WordPress.com takedowns has always been high. Since Automattic began counting in 2014, the platform has processed a total of 123,211 DMCA takedown notices. Of these, only 27% have ever resulted in any removal.

AI-generated DMCA Notices

Over the past half year, however, Automattic saw the rejection rate tick up further due to a new phenomenon: AI-generated DMCA notices.

“We are seeing continued exploitation of the DMCA notice-and-takedown system by third-party monitoring services—in some instances, through the use of AI-generated mass reporting methods,” Automattic’s Trust & Safety team notes.

According to the blogging platform, copyright infringement reporters use AI en masse , presumably to lower costs and maximize revenue.

Automattic specifically calls out the company Enforcity, which was by far the top takedown sender with 838 ‘inactionable’ notices in the second half of last year, which represents 34% of all notices sent in that period.

Speaking with TorrentFreak, Automattic’s Head of Policy and Process, Steve Blythe, says that the first notices from Enforcity started coming in around August of 2025. These claimed to protect OnlyFans creators, but none of the reported links were associated with infringing material.

“The targets included both static pages with no content, and dynamic search query URLs with keywords pre-filled by the complainants that returned no results. This caused a significant amount of work, as our team manually reviews such notices to screen for abuse,” Blythe says.

“As of September 2025, we contacted Enforcity directly a number of times to make them aware of the issue, but despite assurances that the problems would be addressed, the notices continued.”

Automattic believes that this automated activity is largely driven by payment structures that value volume over accuracy. In January 2026, Enforcity was still sending hundreds of notices, but after repeated outreach, no new DMCA notices came in over the past weeks.

$29 / Month

Explicitly naming a sender isn’t a step that’s taken lightly, but Automattic says that it is important to call out abusive behavior, especially when it takes up valuable resources.

TorrentFreak reached out to Enforcity for a comment, but at the time of publication, the company has yet to reply. If a response comes in, we will update our article accordingly.

For now, public information confirms that the company offers AI-Driven DMCA content protection starting at $29 per month . The service indeed targets creators, specifically those on OnlyFans, for which it created a dedicated success hub .

According to Enforcity’s own website, the takedown service helped customers to remove over 350 million ‘infringements,’ with an impressive 99% success rate, while protecting $600 million in revenue in the process.

TorrentFreak was unable to verify any of these numbers independently.

Regardless, Automattic says it will continue to call out abusive or error-prone reporters, including those who use AI tools.

“The DMCA notification and takedown process is a powerful tool that enables creators to have control over the use and dissemination of their work. However, it is also frequently abused,” Blythe tells us.

“We routinely see invalid and inappropriate submissions from third-party agents that charge creators to scour the web and fire off automated notices, seemingly indiscriminately. With the rapid development of AI technology, the flaws in the DMCA are at risk of increasingly resulting in a chilling effect on freedom of expression,” he adds.

For now, it appears that Automattic’s repeated outreach has had some effect, but whether Enforcity and similar services will change their practices in the long run remains to be seen.

From: TF , for the latest news on copyright battles, piracy and more.